TOGGLE for Non-Profits

Get up to $120-480K of Google's free digital ads per year.

646-714-2323

Get great results with TOGGLE:

Turn On Google Grants & Leverage our Expertise in Digital Marketing

 

GoogleGrants offers every non-profit up to $120K annually of free in-kind AdWords™ advertising on Google.com.   

 

Flipping the switch isn't enough: 

Once you're participating, you'll find it's is very difficult to spend it all.   Daily amounts cannot be saved, or banked, and are strictly 'use-it-or-lose-it' on a daily basis.   $120,000 per year is actually $328.77 per day,  with no exceptions. 

Your bids are limited to $2 per keyword in a complicated auction process that creates and values a mysterious "Quality Score."  

A great Quality Score will maximize your results and have you reaping $120K per year in free advertising.    A bad one will have you spending far less.    

Because your bids are limited,  quality score is your only leverage.

This makes GoogleGrants much more difficult to optimize than it is with profit-making corporations, because 'for-profits' have the freedom to place unlimited bids. (You do too, when you're paying for AdWords outside of the free GoogleGrants program.)

Our team of seasoned AdWords experts will manage your account for you, so you can focus on more important things.  Most non-profits do not come close to maximising their results, because AdWords is complicated, no matter how simple Google tries to make it seem.  

With TOGGLE,  you don't need to know or practice daily account management skills.  We will do it for you.  We bring excellent results to your marketing and communications budgets, growth to your donor database, repeats of donations, and valued results to your nonprofit's overall mission.    

 

 

Maximize your actual GoogleGrant by hiring us to do the work for you.   

 

Pay for performance:  

You don't have money to waste.  

We offer a variety of payment options for our services.  All of them guarantee a strong return on your careful investment:

1)  a percentage of your monthly Google Grant usage, motivates us to ensure that your organisation maximises the full $10K per month of free advertising that Google offers you. 

2)  a percentage of your net donations obtained through the GoogleGrants program (requires GoogleAnalytics and AdWords conversion tracking management.   This motivates us to secure the highest possible return on your investment, using highly responsive measurements of your campaigns' short and long-term performance. 

3)  Once we've maximised your results, our digital marketing expertise goes far beyond GoogleGrants.   If you are encouraged by our results together,  we can enroll you in other pay-for-performance digital marketing programs such as a paid Google AdWords program to partners (such as AOL),  analytics, dynamic display advertising, remarketing, email, video, and social media strategies.

 

 

 

 

GoogleGrants Ads for Nonprofits is simply way harder to use

than AdWords for a profit-making corporation.

WHY most aren't spending the full grant amount:

  • You don't have time:  Daily grant amounts cannot be saved, or banked.  They  are strictly 'use-it-or-lose-it' on a daily basis.   $120,000 per year must equal $328.77 per day,  with no exceptions. 

  • You don't have expertise:  An excellent QualityScore will maximize your results and have you reaping the benefits of $120K per year in free advertising.   A lesser QualityScore only allows you to spend far less.  

  • It's too hard:  Your bids are limited in a complicated auction process that creates and values a mysterious 'QualityScore' at many levels.

  • It seems impossible to spend your full $10,000 per month Google AdGrant, or even a quarter of it.  

  • A large number of recipients get frustrated and their in-house or agency teams just give up.

    GoogleGrants is much more difficult to optimize than AdWords for a profit-making corporation.

  • 'For-profits' have the freedom and funding to buy better placement, learnings, & results

    • (You do too, when you're paying for AdWords outside of the free program.)

WHAT can TOGGLE do about it?