how — TOGGLE for Non-Profits

TOGGLE for Non-Profits

Get up to $120-480K of Google's free digital ads per year.

Get great results with TOGGLE:

Turn On Google Grants & Leverage our Expertise in Digital Marketing

 

GoogleGrants offers every non-profit up to $120K annually of free in-kind AdWords™ advertising on Google.com.   

 

Flipping the switch isn't enough: 

Once you're participating, you'll find it's is very difficult to spend it all.   Daily amounts cannot be saved, or banked, and are strictly 'use-it-or-lose-it' on a daily basis.   $120,000 per year is actually $328.77 per day,  with no exceptions. 

Your bids are limited to $2 per keyword in a complicated auction process that creates and values a mysterious "Quality Score."  

A great Quality Score will maximize your results and have you reaping $120K per year in free advertising.    A bad one will have you spending far less.    

Because your bids are limited,  quality score is your only leverage.

This makes GoogleGrants much more difficult to optimize than it is with profit-making corporations, because 'for-profits' have the freedom to place unlimited bids. (You do too, when you're paying for AdWords outside of the free GoogleGrants program.)

Our team of seasoned AdWords experts will manage your account for you, so you can focus on more important things.  Most non-profits do not come close to maximising their results, because AdWords is complicated, no matter how simple Google tries to make it seem.  

With TOGGLE,  you don't need to know or practice daily account management skills.  We will do it for you.  We bring excellent results to your marketing and communications budgets, growth to your donor database, repeats of donations, and valued results to your nonprofit's overall mission.    

 

 

Maximize your actual GoogleGrant by hiring us to do the work for you.   

 

Pay for performance:  

You don't have money to waste.  

We offer a variety of payment options for our services.  All of them guarantee a strong return on your careful investment:

1)  a percentage of your monthly Google Grant usage, motivates us to ensure that your organisation maximises the full $10K per month of free advertising that Google offers you. 

2)  a percentage of your net donations obtained through the GoogleGrants program (requires GoogleAnalytics and AdWords conversion tracking management.   This motivates us to secure the highest possible return on your investment, using highly responsive measurements of your campaigns' short and long-term performance. 

3)  Once we've maximised your results, our digital marketing expertise goes far beyond GoogleGrants.   If you are encouraged by our results together,  we can enroll you in other pay-for-performance digital marketing programs such as a paid Google AdWords program to partners (such as AOL),  analytics, dynamic display advertising, remarketing, email, video, and social media strategies.

 

 

 

 

HOW TOGGLE works:

Pay only for results. 

You don't have money to waste, and your organization demands strong, proven, Return On Investment.   

We offer a variety of pay-for-performance options for our services.   After an initial setup and/or resturcturing, we don't get paid unless we get GoogleGrants to work for you.   Either option guarantees a strong return on your careful investment:

  1. a percentage fee of your monthly Google Grant usage, motivates us to ensure that your organization maximizes the full $10K per month of free advertising that Google offers you. 

  2. a percentage fee of the net donations obtained through the GoogleGrants program.  This incentivizes us to secure the highest possible return on your investment, at the lowest cost, using highly responsive measurements of your campaigns' short and long-term performance. 

    •  Both require GoogleAnalytics and AdWords conversion tracking.

TOGGLE offers more

After we've begun to maximise your free results, our digital marketing expertise goes far beyond.

When you are encouraged by our results together, we are also expert in many other paid, owned, or earned digital and content marketing strategies across multiple platforms including: Bing, Twitter, Facebook, Insta, and TikTok.   We'll help you with:  

  • full featured website analytics services

  • paid search engine marketing programs beyond GoogleGrants

  • standard and dynamic display ads 

  • remarking

  • mobile

  • email

  • content marketing

  • video

  • social media

 

WHO is behind TOGGLE?